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Astra HR Appoints Scott Cherry as New Director of Sales

Tuesday October 14, 2008

Scott Cherry brings over 15 years of sales and sales management experience to Astra HR. Most recently Cherry served as the Mid-Atlantic District VP of Sales for Ceridian. In this role Cherry was responsible for sales to small and mid-sized businesses promoting Payroll, HR and Benefits Administration services. Prior to Ceridian, he served as vice president of sales with ADEPT Response Technology. He has also been in commercial accounts sales management roles covering Maryland for AT&T, Sprint Communications and Qwest Communications. Born in New Haven, Conn., Cherry now resides in Owings Mills, Md. He attended the University of Maryland and has a degree in government and politics.

“Astra HR has been on a remarkable 14-year journey that continues to evolve with opportunity for expansion at every step,” said Michael Irvine, COO. “Due to our outstanding growth potential and continued innovation as an industry leader, we are in position for some exciting change. It was important to add new leadership and an individual of Cherry’s caliber will further enable us take full advantage of the unique position we are in,” continued Irvine. “There is a vast and increasing market opportunity in front of us, and Cherry is the right person to champion the sales efforts and growth potential for Astra HR.”

“Astra HR is a revolutionary industry pioneer, and its leadership, innovations and industry expertise has brought the company to a creditable position as a premier provider of HR outsourcing services,” said Scott Cherry. “What attracted me to Astra HR was the opportunity to lead an already successful sales organization and with the foresight and resources to address the ever-changing and growing market demand. I plan to capitalize on Astra HR’s past successes, our prominence within the growing PEO industry, and to maximize opportunities as we enter new markets, expand our industry-leading product suite, and significantly broaden our national footprint.”

About Astra HR (

Astra HR offers one of the most comprehensive suites of human resources services available that enables clients to analyze their resources, identify growth goals, and eliminate redundancies to promote efficiencies and cost savings across all business disciplines. The company offers a breadth of customizable services that range from employment administration, payroll processing and benefits management, to government compliance, risk management, HR information technology, talent management solutions and employee recruiting and selection. Astra HR is based in Rockville, MD.

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