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Changing my oil | PEO Blog

Monday February 22, 2010

Don’t get it?  Yep, they simply don’t understand the concept.  I’m not pointing the finger, as an industry we don’t always send a clear message of our services, and the services can differ greatly from PEO to PEO.  Most of the value a PEO brings to a business is intangible; sure access to healthcare options, workers compensation, are nice, but it’s the intangible side of the service that offers the real value.

Quite often when you explain the concept to people they look at you with their eyes glazed over, kind of that deer in the headlights look.  They may tell you they understand it, but often they say that because they are so confused they just give up. 

So occasionally I’ll use my “Changing my oil” story….  Sure I know how to change the oil in my car, just like most business owners know how to handle employment stuff.  But I’ve come to the understanding that changing the oil in my own car isn’t the best use of my time.  The perception that I could save a few dollars by doing it by myself is quickly overcome by the reality that my time may have some value.  And the cleanup what a nightmare and what do I do with the used oil…

The story can be modified… making my own donuts, printing my own business cards, doing my own websites, etc.  Do what you do best, outsource the rest.

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