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Employers Still Missing Out on Opportunity to Act on Employee Feedback

Wednesday July 16, 2008

The survey of 1437 respondents found that companies in the South were most likely to conduct employee surveys (57%) and companies in the North Central(a) region were least likely to take action following employee surveys (52%), compared with 42% in the West.

“Your employees hold the key to your success,” said Terry Reilly, Director of the Employee Engagement practice at Opinion Research Corporation US. “An employee survey gives them the opportunity to let their feedback be heard and become part of the ongoing strategy of the organization.”

The findings indicate that there is a strong correlation between an organization’s responsive action to employee survey feedback and positive employee perception. At those companies that acted on the results from employee surveys, 84% of employees felt that the changes positively affected them personally, an increase from 74% in 2007.

Despite the majority of respondents reporting a positive change as a result of their feedback, almost a quarter (23%) felt that change was not communicated well in the work place. Three quarters of respondents or 75% were aware of changes affecting their work and the reasons behind them, and 62% had the opportunity to contribute their views before changes to their job were made.

A similar study of the UK market revealed stark contrasts in change management on each side of the Atlantic. Only 32% of respondents in the UK felt that change was managed effectively in their organization, compared with 63% in the US. What’s more, only 43% had the opportunity to contribute their views before changes were made to their job, versus 62% in the US.

“Ineffective management of change within an organization can lead to increased uncertainty in the workforce,” continued Reilly. “Offering employees the opportunity to voice their opinions before change is implemented can significantly improve employee engagement, and, in turn - the success of the organization.”

(a) North Central region includes: Ohio, Indiana, Illinois, Michigan, Wisconsin, Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, Kansas.

About Opinion Research Corporation

Opinion Research Corporation, an infoGROUP company, has offered innovative solutions to the toughest market research challenges of clients worldwide since 1938. ORC’s Employee Engagement practice helps client companies engage, retain and improve the productivity of their workforce. The firm has been conducting national, speech reaction, state and flash/overnight polls for CNN since April 2006. To learn more, visit

About infoGROUP

infoGROUP ( (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.  To know more about Sales Leads, click To get a 72-hour free trial and 100 free sales leads, click

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.


Carolyn Werbler, 609-452-5258    
CJP Communications
Caroline Harris, 212-279-3115 ext. 222

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