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What is the PEO Industries “Big Hairy Audaciouos Goal?”

Monday May 16, 2011

Let’s consider why the industry has been around for over 25 years, as an industry we have roughly 3% of what’s considered its potential market.

This is really a puzzling question for anyone as passionate about the PEO Industry as I am, why… why… why aren’t more businesses taking advantage of the PEO service model.  My belief is that there isn’t a small to medium business that couldn’t benefit from the services of a quality PEO.

So what’s missing?

What can we do?

I have some ideas as to what we can do, and I’m sure you may too.
Let’s spend the next few weeks getting opinions and ideas on why the industry doesn’t have a larger market share than it does.

And then let’s brainstorms ideas as to what we can do as an industry to help accomplish the goal.

Over the next year, let’s highlight and tell success stories of those PEO’s and PEO Industry Professionals who go the extra mile to promote the industry.

I would invite everyone’s ideas and opinions, email them to me at .(JavaScript must be enabled to view this email address).

Rod Diekema/ LLC

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