PEO Market Penetration - 3% May be to High | PEO Blog
by Joe Caulfield
It is generally accepted that Professional Employer Organization - PEO market share is 3%. Now we also hear the number 3 to 5% now and again, but that seems like a little bit of fudging.
Perhaps we should look at the actual number using census bureau data. As of 2008 there were 2,203,513 companies that had employee counts from 5 to 99. I think most would agree that this covers the average size of a PEO client business.
Now if we took 3% of that total we would have 66,105. Most have reported that PEO currently services 50,000 businesses, so what’s happened to the other 16,105? Oddly that can be answered by using a more realistic number on the “average size of a PEO client company” – that number is 14. That knocks out 526,307 businesses. 1,677,206 is a more real number. Now we get 50,316.18

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