Brandtender Marketing®: Let the Team Do the Talking
New Book Illustrates Key Strategies Toward Building – and Sustaining – Internal and External Brand Advocacy
MINNEAPOLIS--Brandtender Marketing, LLC announced today the release of Brandtender Marketing®: True Customer Engagement from the Inside Out (Synergy, 2008).
The book details a seven-step process that its author, renowned customer-engagement expert Dan Day, says will serve to mobilize an organization’s existing employee base in such a way that every customer interaction they have – whether internal or external – will advocate on behalf of the company brand.
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